Growing your rent roll can feel like a full-time job – but for most property managers, it’s just another thing on the to-do list.

If you don’t have the luxury of a marketing team (or even a marketing person), don’t stress. You don’t need flashy campaigns or expensive ad budgets to attract and retain landlords.

With the right tools, automation, and a little strategy, you can grow your rent efficiently, without burning through time or budget.

Here’s how to get started.

Why marketing your rent roll matters

Marketing isn’t just about attracting new landlords – it’s about showing current and prospective clients why they should stick with you.

Especially in today’s market, where landlord expectations are rising and trust is everything, your ability to prove your value can make the difference between churn and long-term growth.

What should be in a rent roll marketing strategy?

A solid rent roll marketing strategy doesn’t have to be complicated.

Focus on:

• Keeping existing landlords happy and informed
• Showing off your results (not just your promises)
• Making it easy for new landlords to find and trust you

Let’s break that down into actionable steps you can do without needing a marketing degree.

1. Turn your dashboards into proof points

You don’t need a fancy brochure – just use the data you already have. If you’re using Console Cloud, you can pull real-time reports and dashboards to show:

• Arrears performance
• Tenant satisfaction (from maintenance and communication tracking)
• Lease renewal dates
• Average days to fill a vacancy

TIP: Use these insights in your landlord communications, listing presentations, and even in renewal conversations.

Explore Console Cloud Analytics+

2. Automate landlord communication that feels personal

One of the most powerful (and underused) marketing tools in property management? Regular, proactive communication.

When landlords hear from you before they have to ask, they notice.

Here’s what you can automate:

• Monthly portfolio updates
• Rent review recommendations
• End-of-financial-year statements and summaries
• Upcoming lease expiries and renewal options

Use Console Cloud’s automated workflows and integrated comms to schedule these without lifting a finger each month.

3. Don’t forget your reviews – they’re your digital word-of-mouth

Even if you don’t have a website, your Google Business Profile is your storefront. Most landlords will Google you before they call.

Encourage happy landlords and tenants to leave reviews by:

• Including a review link in your email footer
• Following up a successful lease renewal with a short “We’d love your feedback” message
• Asking at the right moment – like after you’ve completed a maintenance issue fast

Bonus: A steady stream of positive reviews helps your local SEO, so you show up higher when landlords search “property managers near me.”

4. Add a lead magnet or guide (that doesn’t need a graphic designer)

Landlords want to know they’re working with someone who’s organised, proactive, and informed. Offering a free resource – even a simple one-pager – gives them a reason to engage with you and see you as a professional worth partnering with.

Here’s a few easy-to-create ideas:

• Sustainability checklist – Help landlords understand what improvements could boost energy efficiency and tenant appeal.
• Landlord onboarding checklist – Outline what documents, steps, and expectations they should know before signing up with you.
• Rental market update (1-pager) – Share local vacancy rates, average rents, and recent legislation changes in plain English.
• End-of-financial-year prep guide – Help landlords get organised for tax time with a simple checklist of what they’ll need.
• Maintenance calendar template – Show landlords you’ve got a plan to keep their property in top shape year-round.

You can create these in Google Docs or Canva – no design skills required.

Once done, you can:

• Add a link in your email signature
• Offer it on social media
• Use it as a follow-up when speaking with a prospective landlord

5. Make referrals part of the process

Your current landlords are often your best marketers. If they’re happy, they’ll refer others – especially if you make it easy for them.

Try this:

• Add a line in your monthly email: “Know another landlord who needs better property management? Send them our way.”‍
• Offer a small reward (like a fee discount or gift card) if they refer someone who signs on
• Include a shareable link or social tile they can forward

FAQs

How do I attract more landlords to my rent roll?

Start by showing the value you deliver. Use real-time data to prove your results, automate communications to keep them engaged, and make it easy to refer you to others.

What’s the easiest way to market my rent roll?

Use what you already have – your reports, your systems, and your satisfied landlords. You don’t need an ad agency, just consistency and the right tech.

Do I need a website to grow my rent roll?

A website helps, but it’s not essential. Many agencies grow through word-of-mouth, online reviews, and strong landlord communication.

That said, having a clean, professional website can give you an edge - especially when landlords are Googling your agency before reaching out. If you’re ready to get started without the hassle of building from scratch, Agentbox Websites offers real estate-specific websites designed to help you convert more leads and showcase your services.

Start with one step

You don’t need a full campaign – just pick one small action this week. Automate your landlord check-ins. Share a dashboard insight. Ask for a review.

The best rent roll marketing often happens behind the scenes – when you consistently show up, communicate well, and back it up with data.

Want to go further with your rent roll growth strategy?

If you’re looking for more than just quick tips, we’ve created a deeper resource to help property managers and agency leaders think more strategically about marketing and sales.

Download the Sales & Marketing Blueprint eBook – it’s packed with ideas on:

• Aligning your rent roll goals with your business strategy
• Building landlord trust through service and data
• Creating low-effort, high-impact marketing systems
• Turning communication into conversion

Whether you’re growing your portfolio or simply want your processes to run smoother, this guide is designed to help you move from reactive to intentional.