Real estate marketing isn’t everybody’s schtick. But every real estate business, if they intend to survive, needs a marketing engine to drive new leads, property managements, and sales.
But where to begin? Such a significant barrier to entry for many businesses is the amount of set-up costs, and the lack of integration of new tech with existing systems. Marketing software is no exception.
But if you’re a WebChoice customer? Well, you’re in luck. We’ve worked with real estate marketing pros Plezzel to help you get the best of both worlds: a website and a marketing platform that can work together.
How Plezzel works
Plezzel helps real estate and property management businesses advertise using retargeting strategies, and capture and collate lead information from a number of sources into a central location. They then help keep those new leads hot by responding with automated messages and notifications.
Digital peak hour + your business
Real estate and property management businesses generally see a surge in form fills and web enquiries between 7-11pm every weekday. This is what’s known as ‘digital peak hour’, and depending on how many enquiries you get, it can blow out your response times. When this happens, leads go cold. And when leads go cold, they go elsewhere.
To give your agency the best chance of converting those leads, you need to strike while the iron is hot. Plezzel helps you do this by creating branded, personalised email templates that can be automatically generated when someone fills out an enquiry form on your site.
Email and SMS can be automatically sent for the following events:
- Inspection invitation
- Auction reminder
- Price updates
- Booking confirmation
- Attended Inspection
- Property Sold/ Leased
Email templates have other uses too.
Timely and relevant emails keep customers engaged throughout the buying or leasing process. Plezzel helps you send notifications, reminders, and event-triggered emails to your prospects to help your business stay top of mind and in their consideration set.
Ads, you say?
Yep, Plezzel does those too. Plezzel can create targeted ads for your agency that run on Facebook, Instagram, and Google. And they set themselves apart from their competitors by using a data-driven approach. This makes sure your ads are reaching the right people, at the right time. Plezzel also offers a range of advertising packages and bundles to real estate and property management agencies.
This particular type of data-driven advertising is called retargeting. Retargeting works by cookie-ing (keeping track of, basically) someone when they visit your website, and then targeting them with your ads on other platforms like social media and search engines.
It’s an effective strategy for businesses that deal in high-value transactions, with prospects that spend at least several weeks in a buying or leasing cycle before converting. These kinds of leads are more likely to convert after having seen a listing two or three times, than if they had only seen it once.
And if you’re a WebChoice customer...
Woohoo! You’re best placed of anyone to take advantage of Plezzel’s services. So if you’re ready to get better at marketing for your business, get in touch with the Plezzel team to get started.